LA CASA DI BOING

Gruppo peroni Eventi brings “La casa di Boing” to Milan, Rome, and Naples. The event is free, and invites all fans of the channel to take part in entertaining activities together with the most beloved characters from Boing. The House of Boing ‘Libera il divertimento’, is a unique place where children are allowed to jump, play and express themselves according to the core spirit of Boing.

The most popular characters from channels were present to welcome visitors: Dino the dinosaur, Bo and Bobo, Jack and Finn from Adventure Time, Gumball, and many others. Inside, an area dedicated to smaller children was set up with Cartoonito (46 of DTT), a channel dedicated to preschool children, and produced like Boing by JV RTI Mediaset and Turner Broadcasting System Italia. The children had the opportunity to play, colour, and dress up as their favourite characters from the channel. Boing asked all participants to bring a book to restack the large library. At the end of the event, all the books were donated to Operation Smile, an international humanitarian organisation that helps children born with labiopalatoschisis and other facial malformations to bring back their smiles.

With a detailed and creative concept, GPE “constructed’ four large rooms for jumping, running, screaming, and doodling on walls: playful activities that set free the playful imagination of more than 22.500 guests of parents and children.