For the third year in a row, Gruppo Peroni Eventi has directed the activities of Moleskine during the Milan Furniture Fair.
In 2018, the event was aimed at creating cross-selling, increasing digital awareness, and at improving the overall placement of the product Pen+Ellipse on the market. An articulated project that entailed the involvement of three different stakeholders: Media, Consumers, and Partners.
Moleskine
Milano
2018